11/30/2014

Male Bashing + Whiskey



So I came across a website called: Dumb Men
It's about stupid men and male bashing in commercials.
A website about how men are depicted negatively in advertising.

My first impression was rather unsettling.
I was like,
"What's with this website?"
"Why?!"
"Er, okay."
 "Haha, that's rather snide."

It was just about men doing stupid things.
Okay..?
In general, people do stupid things. Women do them too.
Not just men.
Alright, so what's the point of the website?
It was to expose the stereotypes of men in advertising. All in one spot. Well, most.
Wasn't too hard to figure out. It said so at the top of the page.

Right, I think this just boils down to the basis of stereotyping.
It doesn't really matter which demographic that's targeted.
It's still stereotyping. People know that they shouldn't do it. But they still do it.
Know why? People love being lazy.
Once someone prejudges another, the person that's being prejudged gets placed into a box.
For the most part, people love putting each other in boxes.
What was once uncertain, doesn't matter anymore.
This is because the person that's stereotyping others, applies an oversimplified conception -- a label on people they don't know. Assumptions, basically.
So that they don't have to think anymore, hence lazy.
People are comfortable knowing things.
Whether it be false or true... It's what they know.
Stereotyping strips the "I's" in individuality, beliefs, and uniqueness...
Society sucks huh?

Anyways, going to talk about a specific example now.
This one clip: 




It's an advert for whiskey.
The advert uses a sort of playful tone to appeal to the inner child of men.
It's basically saying, men will be men.
a.k.a. men doing stupid things to impress women in this instance
In a way, it implies that since men will be dumb anyways - they should just accept it.
Like it's a part of nature.
Just like how they should accept whiskey.
Like how whiskey should be a part of their nature.
And so on.

So, how about that male bashing?
Haha

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